Project Description

Client Mission

Vin Est is a top-notch wine merchant with a focus on interesting and unusual wines from small producers. They were diversifying into in-home wine tastings and a wine club that was more bespoke than the norm. Consequently they required some marketing expertise not only to articulate their expanding proposition, but also to generate interest in exclusive wine events.

Ripple Delivered

We delivered a high quality and exclusive leaflet that was the size of a bottle of wine so it could be sent out with a box of wine. It featured a beautiful, illustrative theme that was reflective and a development of their exclusive branding. We articulated the breadth of their services, including the types of wines that they procure and the additional services that they offer, from parties at home to exclusive wine tasting sessions and packaged it together in this multi purpose leaflet. The illustrative theme was taken across to develop e-mailers that were used to invite new and prospective customers to their events.

Insights

The wine merchant is a far cry from ‘run of the mill’ and their wine club is like no other. The tone of voice, the format and the illustration theme was on brand and unlike other merchants.

Highlights

Attending the wine tasting events and seeing people walking around with our brochures!