Project Description

Client Mission

Summerlin are a corporate finance company with offices in the UK and New York. They approached Ripple to give their branding a refresh and to design accompanying corporate stationery and literature that was more ‘in keeping with their high worth company acquisition approaches’.

Ripple Delivered

We delivered a more contemporary feel for the brand, taking care not to dilute the brand heritage that had been built up in the brand. This was executed across letterhead, business cards and financial report covers.

Insights

The brand was a successful one and the key for us was to give it a contemporary edge by choosing a new typeface and refreshing the brand icon, but keeping the colour palette changes to a minimum. This gave it the same professional feel but was more ‘current’. As much attention was given to the print finish of the final articles, as it was to the design and this meant that the pieces had a more premium feel that was required in this market.

Highlights

Comparing the original and the new stationery side by side and seeing the reports go out in the new formats!

“We started to work with Ripple Marketing in 2012 to refresh our corporate branding. Summerlin required a new identity that reflected the stature of our company and marked a new era. We were extremely pleased with the work that Ripple did – they really listened, took the brief on board and the whole process was both collaborative and constructive. Our new branding is extremely professional and stands out from our competitors. Ripple Marketing offer high level expertise at a reasonable price, perfect for medium sized companies. I would have no hesitation in recommending them”

Lee Teste, Director at Summerlin CF

Lee Teste