Project Description

Client Mission

Ameelie Miller decided that it was time to set up her own beauty salon in her parents home. Her own business took off very quickly and she was frantic seeing clients rather than promoting her business. As a result she approached Ripple to develop a salon brochure to communicate her full services.

Ripple Delivery

We reworked her brand identity, created copy and delivered a high quality leaflet. It was a challenge to communicate all that Ameelie offers in a relatively limited space and managing budget constraints. We communicated her services and designed a piece to reflect the brand but minimize cost.


Beauticians are operating in a competitive market, many of the branded products are the same. This really is a service industry where ‘people’ are the key to differentiation.


The smile on Ameelie’s face when the leaflet turned from concept to delivery.